Every new product need to be submitted to a
patent process. The creator has to research
data bases to find if there is any similar process that is already protected.
In our case, a similar patent that is found is about “Wheyless process for
production of string cheese”, where the inventor suggests the use of essential
oil as natural conservator to improve shelf-life.
This patent is related with the actual
process of the cheese. In order to find
products that can compete with our product, we have to do a market research.
We found out three products that although not
similar in composition, can compete as nutritional and healthy snacks, since
NutriSnack was developed to fill in a gap in the snacks market. Also, they are all gluten-free, that is our
best differential, because we can extend our product to people who have coeliac
disease.
First, we have ActiSnack, that was designed to
supply sports nutrition requirements. It comes in five flavours with different
kinds of nuts and fruits. The package was developed thinking about convenience,
to be hold in a running belt or saddle packs. It can has a more convenient
package for sportive people, but it don´t remind a proper meal as NutriSnack
does.
Then, we have Sowan´s Gluten Free Mixes, a
brand that makes mixes for gluten-free bread, made with wholegrain flours and
no added improvers or bulking agents. It can compete with our gluten-free bread
slices, but it has a flaw: is not ready to eat.
Last, the Hanna´s Secret products. They have “Power
Scones” that they claim to actively reduce cholesterol and the high fibre
breakfast bread that can be equivalent of a 30g bowl of porridge. This could be
our main competitor, because it follows the same line of “guilty-free snack”.
It is important to have in mind that we are
not alone on the market, to improve our technologies and marketing skills, so our
product can be highlighted among the others.
Reference:
Kraft FoodsHoldings, Inc. 2007. Wheyless process for production of string
cheese. EP 1791439 A1
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